2016
Universidad Iberoamericana Ciudad de México
Branding / Icon / Logotype
Andrea Pozzo, S.J. Galería is the cultural venue of the UIA dedicated to spreading the art of national and international artists that contribute and propose a dialogue within and outside the university community.
As the gallery takes the name of Andrea Pozzo an Italian Jesuit brother, baroque painter, architect, decorator, stage designer, and art theoretician. The brand proposal was to get closer to the work and era of Andrea Pozzo with a modern view where the brand could express itself. The icon is a modern interpretation of one of his architectural drawings that contrast with the serif font used for the logo.