With more than 30 years of practice, Dr. Alfonso Alfaro and his family opened Petful, a veterinary clinic that follows the values of kindness, love, care, and well-being of his patients and her owners.

The goal was to reflect these values and the joy of owning a pet through a brand identity that connects emotionally with the owners. We solved this with a memorable naming and a logotype set it in a geometric sans typography with solid forms and custom details which makes it unique. For the icon, the decision was to make a simple but playful dog that embraces all the concept of a "Petful mascot".

The color pallet extends the concept of joyfulness with a bright purple and soft green, making a good contrast to the brand behavior.